The Tragic Tale of Every Man’s Libido: Have you ever found yourself bored with a woman you once worshipped? At first, she was a goddess—you’d have fought lions for her. But now? You find yourself scrolling your phone while she tells you about her day, nodding absentmindedly like a zombie. Meanwhile, the new secretary at work, the waitress at your local nyama choma joint or even the new housegirl—none of whom could hold a candle to your woman in terms of looks or status—suddenly seem thrilling.
Before you start beating yourself up, let me tell you something shocking: this isn’t your fault. You, are simply a victim of The Coolidge Effect—a biological trap designed to keep you chasing fresh skirts for all eternity. It’s nature’s cruel joke, the reason kings had harems, why pastors can’t resist their choir girls, and why the wealthiest men on Earth still get caught in scandals with interns. What is this demonic force controlling your desires? Let’s dive into the hilarious, tragic, and deeply scientific truth behind why men are programmed to lose interest in their wives but get hard for the housemaid.
What is The Coolidge Effect (Rooster Effect)?
The Coolidge Effect, or as I prefer to call it—the Rooster Effect, is a biological phenomenon where males lose sexual interest in a familiar mate over time
but regain enthusiasm when introduced to a new female.
This effect has been observed in countless species, from rats to roosters, lions to humans.
Why “The Rooster Effect”?
Because roosters are the perfect example of this phenomenon!
A single jogoo can mate with dozens of hens without losing enthusiasm, but if you lock him up with just one hen, his energy fades quickly.
However, the moment you introduce a new hen, the jogoo is back in action like a warrior returning to battle.
This same principle applies to men.
No matter how beautiful or perfect a woman seems at first, a man’s excitement will eventually decline.
But introduce a new woman—even one far less attractive—and suddenly, he’s rejuvenated, alert, and ready to perform.
This is why rich, powerful men don’t just stick to their supermodel wives but often get caught in affairs with nannies, secretaries, or random barmaids.
It happens to men of all economic classes. It happens to almost 90% of males in the animal kingdom.
It’s not about quality—it’s about novelty.
The Science Behind It: Dopamine, the Devil’s Drug
The Rooster Effect is fueled by dopamine, the neurotransmitter responsible for pleasure, motivation, and reward.
When a man meets a new woman, his brain floods with dopamine, making him feel excited, obsessed, and full of energy.
Over time, as he becomes accustomed to her, dopamine levels drop, and the excitement fades.
But introduce a new woman, and BOOM!—dopamine surges again, making him feel like a teenager discovering his first love.
This cycle repeats endlessly.
Nature designed men not for monogamy, but for conquest.
If a man follows his biology blindly, he’ll find himself forever chasing skirts, never satisfied, always seeking the next “new” thing.
Now that we understand the science, let’s explore why this effect exists and what purpose it serves in nature.
Why Does the Rooster Effect Exist? (Nature’s Evil Masterplan)
Now that we’ve established that your wandering eye isn’t entirely your fault, let’s ask the real question—why did nature design men this way?
What’s the biological advantage of losing interest in one woman but being instantly revived by a new one?
- Maximizing Genetic Spread (Nature Hates Monogamy)
Imagine if early men were loyal to just one woman.
A man would spend his entire life producing children with just her, limiting his genetic reach.
Meanwhile, his more adventurous neighbor—the one who visited different huts and “checked on” multiple wives—would have spread his genes far and wide.
When famine, disease, or war wiped out half the village, who had the better survival odds?
The man who placed all his bets on one womb?
Or the one who diversified his investments?
The Rooster Effect ensures men never settle too long with one woman.
It keeps them chasing, conquering, and passing on their genes to as many women as possible.
Evolution doesn’t care about love—it only cares about survival. Now you know.
- Avoiding “Sperm Wastage” (The Expiry Date on Attraction)
Women have a limited number of fertile years, while men can produce sperm for decades.
If a man stayed madly in love with the same woman forever, he’d keep investing in a partner who might eventually become infertile.
Nature, being the ruthless efficiency machine that it is, built a kill-switch into male attraction—
after a while, your excitement fades, subtly encouraging you to look elsewhere.
This is why old men with money often go for younger women—not just because they want to,
but because their biology is screaming, “FIND A FERTILE WOMB!”
Even if he doesn’t want children anymore, his instincts push him toward youth and freshness.
- Outcompeting Other Men (The Warrior’s Instinct)
If a man is satisfied with one woman, he becomes lazy, comfortable, and uncompetitive.
But if he still has that hunger for new women, he stays sharp—hustling, building, conquering.
This is why the most powerful men in history—kings, emperors, warlords, tribal chiefs—had multiple women.
They weren’t just indulging in pleasure; their constant pursuit of new mates kept them driven and dominant.
The Rooster Effect keeps a man in motion.
If he listens to it, he’ll never stagnate—he’ll keep building, winning, and attracting.
If he ignores it, he risks becoming a domesticated pet—obedient, weak, and soon replaced by a more ambitious rival.
The Harsh Reality: Why Even Low-Status Women Trigger the Effect
Now here’s the part that confuses most men: Why does the Coolidge Effect work even when the new woman is lower status than his current one?
A CEO cheats on his successful, attractive wife with the office secretary.
A politician sleeps with the housemaid despite having a glamorous wife with a big nyash.
A wealthy businessman risks his empire over a barmaid.
Why? Because it’s not about quality, it’s about quantity.
The dopamine rush isn’t triggered by how “valuable” the woman is in social terms—it’s triggered by the fact that she’s new and adds to his territory size.
Nature doesn’t care about your preferences or standards.
The moment your brain detects a fresh reproductive opportunity, dopamine surges, and suddenly that housegirl looks like a goddess (until the effect wears off, and you’re eyeing the next one).
So What Can a Man Do?
Smart men leverage this effect instead of being controlled by it.
They structure their relationships in ways that align with their instincts—whether through polygamy, rotation, or personal discipline.
The goal isn’t to deny your nature but to master it.
Because a Tribal Chief is not a victim of his biology. He is its master.
How a Tribal Chief Breeds with the Right Women
Instead of fighting the Rooster Effect, feeling guilty, or suppressing natural instincts like a domesticated man,
a Tribal Chief does what all great rulers have done—he breeds with strategy.
- Choose Women Like You’re Selecting War Horses, Not Pets
Not all women are worthy of carrying your bloodline.
Just because she’s beautiful does not mean she should be the mother of your children.
A Tribal Chief selects his women like a king selecting his stallions for battle:
✔ Genetics First – Is she healthy, intelligent, and strong-willed? Weak genes produce weak offspring.
✔ Femininity & Loyalty – Can she submit to leadership? A rebellious, attention-seeking woman will create chaos.
✔ Fertility & Motherhood Instincts – Not all women make good mothers. Look for the ones with maternal instincts, not just beauty.
A man who breeds with random women is just an animal following instinct.
A Tribal Chief breeds selectively, ensuring his bloodline is carried forward by high-value women.
- Control Your Women, Control Your Kingdom
A weak man impregnates women and hopes for the best. A Tribal Chief establishes order and structure.
✔ Polygamy with Hierarchy – If you have multiple women, they must know their place.
There is always a first wife, a favored concubine, and a ranking system to avoid chaos.
✔ No Feminist Poison – A woman who thinks she is your “equal” will challenge your authority and ruin your household.
Only take women who respect your leadership.
✔ Your Word is Law – If she does not follow your vision, she does not belong in your kingdom. Simple.
A kingdom with no structure collapses. A man with no control over his women is not a Tribal Chief—he is just a sperm donor.
- Provide for Your Bloodline Like a True King
Many men make the mistake of breeding without power—ending up in child support traps, single-mother homes, and fatherless legacies.
A Tribal Chief never allows this.
✔ Own Resources Before You Breed – Do not create a dynasty you cannot afford to raise. Kings provide for their offspring.
✔ Train Your Sons to Be Warriors – A weak son shames his father. Raise your boys to be strong, skilled, and ready to conquer.
✔ Raise Daughters with Purpose – Your daughters should be valuable assets in the tribal network, not rebellious liabilities.
If you leave behind strong sons, powerful daughters, and a loyal household, you have won the genetic war.
A Tribal Chief Does Not Chase Women—Women Chase Him
The weak man pursues, begs, and impresses women.
The Tribal Chief attracts, selects, and leads them.
A powerful man does not need to convince a woman to be part of his dynasty.
Women recognize strength, leadership, and a man worth submitting to.
Nature Rewards the Strong, Not the Foolish
The Coolidge Effect is a tool—not a curse.
The weak man is controlled by it, chasing every new woman like a fool.
The Tribal Chief masters it, breeding selectively, building a dynasty, and leaving behind an unshakable legacy.
Nature does not favor the strongest individual—it favors the man who creates the strongest bloodline.
