The Forbidden Playbook: Savage Secrets to Mastering Branding, Marketing, and Sales Like a Ruthless Genius, For Your New Scalable Business
In the world of business, most men are led like sheep—taught to beg for attention, blend in with competitors, and play it safe with overpriced MBAs and recycled marketing fluff. What they get is theory. What they need is fire. This topic is not for sheep. It is for the Wolves, Kings, Tribal Chiefs—those who are done sipping corporate Kool-Aid and want to build brands that dominate, market like cults, and sell like seducers.
We are about to strip away the lies, expose the half-truths, and unveil the forbidden strategies of influence. You’ll learn how branding is not logos, but reputation. How marketing is not ads, but warfare. And how selling is not persuasion—it’s conversion of hunger into action. We’ll use psychology, biology, history, and savage modern examples to arm you with the unspoken rules of power in commerce. What follows is not motivational fluff. It’s a lethal manual to create irresistible presence, engineer desire, and turn that desire into money—on your terms.
CHAPTER 1: BRANDING — THE SILENT WEAPON OF POWER
“A lion doesn’t need to introduce itself. The jungle knows.”
What is Branding, Really?
Forget logos. Forget slogans. Forget mood boards and color palettes.
Branding is not what you say. It’s what they whisper when you’re not in the room. It’s not your pitch. It’s your aura. It’s the emotional residue you leave behind in people’s minds.
Branding is how you exist in the subconscious of the tribe or the market.
A man can walk into a room and command silence without speaking.
A brand can dominate a market without a single ad. That’s power. That’s branding.
The First Savage Truth: Branding is Identity Weaponized
In ancient tribes, your tattoos, scars, beads, and posture told others who you were: warrior, medicine man, or coward.
Today, your brand does the same—digitally and psychologically.
Apple = Status + Simplicity
Tesla = Vision + Rebellion
Rolex = Success + Precision
Doctor Kimbo = Raw Truth + Health Power
Your name becomes a signal, your design becomes a uniform, your message becomes a war cry.
The Law of the Aura: You Don’t Compete, You Radiate
A well-branded man doesn’t chase. He pulls.
A well-branded business doesn’t lower prices. It raises expectations.
Think of The Coquette seducer from The Art of Seduction:
She builds desire by being seen but not seized. Her presence lingers, even in absence.
Your brand must do the same.
Branding is your reputation at scale.
It’s the difference between a man offering a service and a symbol offering transformation.
Example: The Village Healer vs. The Tribal Chief
Both may offer healing. But one is a nameless man with herbs. The other is a living myth.
When the Chief speaks, people listen—not because of logic, but because of identity power.
One sells a product. The other is the product.
Analogy: Branding is Your Scent in the Wild
Animals don’t ask for attention. They leave scent marks. When a leopard sprays, it’s not marketing—it’s branding. It says: “I was here. I am king here. Cross this line and you die.”
Your brand must do the same. Every Instagram post, every word on your site, every product—must mark territory.
The Fatal Mistake of Most Businesses: Trying to Be Liked
The opposite of branding is blending in.
Weak businesses try to be friendly, neutral, inoffensive, politically correct. What they become is forgettable. What they lack is teeth.
Great branding is polarizing.
You either attract loyalty or repel cowards—both outcomes are good. If everyone likes you, you stand for nothing.
Build Your Brand Like a Myth
Create Origin Stories – Why you started. Why you fight.
Name Your Enemies – What do you stand against? Mediocrity? Lies? Injustice?
Craft Rituals – How do your tribe members live, talk, eat, think?
Wear Symbols – Colors, fonts, language—make them sacred.
Deliver Emotion First, Logic Later – People remember how you made them feel, not your features.
Branding in One Savage Sentence:
“Make people feel something deep when they see your name—even if it’s fear.”
We will look into the specifics later on.
CHAPTER 2: MARKETING — THE WAR FOR ATTENTION
“He who controls attention, controls reality.”
Marketing is Not Ads. It’s Psychological Warfare.
Most people think marketing is what you do after you have a product. They’re wrong.
Marketing is the battlefield where your brand either conquers or dies.
It’s the strategy. The invasion. The siege. The psychological conditioning. Marketing is what plants your brand in someone’s head before they ever need you.
And when the need comes?
They don’t “shop around.” They remember you. Only you.
Because you already invaded their mental fortress.
Truth Bomb: Marketing is Manipulation with Purpose
Let’s stop pretending. All great marketing is manipulation.
You take ideas, stories, visuals, voices—and you reshape how people see the world.
You don’t just sell soap. You sell purity.
You don’t just rent houses. You sell freedom, status, independence, convenience—whatever myth gets the tribe aroused.
The Attention Economy: Your Biggest Enemy Is Noise
In the jungle of business, no one is starving. Everyone’s drowning—in noise. TikTok, YouTube, ads, WhatsApp groups, memes, scandals, quotes, voices, lies, religious propaganda.
Marketing is the art of slicing through that chaos like a blade.
You don’t whisper in this world. You shout with precision.
You either:
Interrupt the pattern (shock them),
Join the conversation already in their head (seduce them), or
Create a cult they want to join (enslave them voluntarily).
Analogy: Marketing is a Drumbeat Before War
Before a kingdom invades, it sends scouts, drums, banners—psychological warfare. They shake the enemy’s confidence before the battle even begins.
That’s what great marketing does.
It primes the mind, shifts perception, and sets emotional tone before the salesman even shows up.
The 3 Savage Phases of Marketing
ATTENTION
You must be seen or perceived.
Use sex, fear, curiosity, controversy, value, visuals—whatever grabs primal minds.
Your first job is to interrupt their ‘monkey’ brain.
DESIRE
Tell stories that create longing.
Make people feel incomplete without your solution.
Entertain. Educate. Emotionally charge.
BELONGING
Build community. Rituals. Inside language.
Make them believe buying from you is joining a cause.
Create obsessed fans, not passive customers.
Modern Example: Andrew Tate
Forget his politics. Tate used marketing as a psychological nuke:
Clear identity: Masculine rebel.
Endless attention: Clips, controversy, virality.
Tribe creation: Hustlers University = movement, not just info.
Repetition: “Escape the Matrix” burned into culture.
He didn’t ask for attention. He engineered obsession.
Fatal Marketing Mistake: Selling Too Early
Most businesses market like desperate men at the bar. No foreplay. No mystery. No tension.
They go straight for the close and wonder why they’re rejected. Don’t be like these peasants!
Marketing is seduction.
You warm them. You build the mood. You tease. When they’re begging for it—that’s when you offer.
Savage Marketing Truth:
“If you can own 5 seconds of someone’s brain—repeatedly—you can own their wallet.”
CHAPTER 3: SALES — TURNING HUNGER INTO ACTION
“The hunt ends when the kill is made. Everything else is noise.”
Sales Is Not Persuasion — It’s Triggering a Decision
Marketing stirs desire. Sales closes the deal.
It’s the final move in seduction, the strike after stalking the prey, the moment of truth.
Most people think sales is about smooth talk. Charm. Clever lines. Wrong.
Sales is about:
Timing.
Understanding the pain.
Presenting the solution so clearly it feels inevitable.
You don’t push.
You present the kill so perfectly that the prey lunges at it themselves.
Selling Is Simple: Pain, Dream, Bridge. Let me explain.
The mind buys when:
The pain is felt clearly (“I’m stuck in a dead-end rental.”)
The dream is real and desirable (“I want a clean, affordable house in a safe area.”)
The bridge feels solid (“Renters Hub will get me that in 2 hours, no stress.”)
If you miss any of the three, the sale collapses.
Example: Kenyan Mama Selling Matumbo
She doesn’t use a script. She reads the customer.
If you look hungry, she says: “Fresh. Very fatty. This will fill your stomach quick.”
If you look hesitant, she says: “I only have two pieces left. Want one or not?”
If you come every day, she says: “Kama kawaida. I saved the best for you.”
That’s sales. Raw, adaptive, precise.
Now imagine you’re selling property, or a health product, or a coaching program. You must do the same dance, but with bigger stakes.
The Conversion Moment: Pressure + Trust
Sales happens when two forces collide:
Trust (from branding + marketing)
Urgency (created in the moment)
If trust is high but urgency is low, they’ll say “maybe later.”
If urgency is high but trust is low, they’ll say “you’re a scam.”
You need both.
Sales = TRUST x URGENCY
The Close Is Emotional, Not Logical
Humans don’t buy because of bullet points. They buy because of:
Relief (“Finally, someone who understands.”)
Pride (“I deserve this.”)
Fear (“If I don’t act now, I’ll lose.”)
Identity (“This is who I am now.”)
Great salespeople don’t explain features. They whisper identity triggers:
“Men like you don’t settle.”
“Most people can’t afford this—but you’re not most people.”
“Smart investors are moving fast on this.”
Analogy: Sales Is Like a Knife
Branding is the handle—how it feels.
Marketing is the blade—how it draws attention.
Sales is the stab—how it pierces the heart and ends hesitation.
If the blade is dull (weak marketing), the stab won’t go deep. If the handle is cheap (bad branding), no one picks it up.
Tribal Chief’s Tactic: Sales as an Invitation to Power
You’re not begging. You’re offering ascension.
“Here’s the door. If you’re ready to evolve, walk through. If not—stay mediocre.”
The buyer must feel like they’re upgrading their life by saying YES. Not helping you. Not doing you a favor. They win when they buy.
The One Savage Rule of Sales:
“Don’t sell like a slave. Close like a king.”
CHAPTER 4: THE DARK PSYCHOLOGY OF INFLUENCE
“People are not rational. They are programmable animals with egos, wounds, deadly sins and triggers.”
Selling to the Monkey Brain
Humans love to believe they make smart, logical decisions. They don’t.
They respond to:
Fear
Status
Belonging
Scarcity
Identity
Sexual and survival instincts
The brain that clicks “Buy Right Now” is the same brain that ran from lions and chased mates in the wild.
If you ignore this, you’re selling to ghosts.
The 7 Dark Triggers That Move People To Buy Right Now
SCARCITY — “Only 3 spots left.” The brain hates missing out. Even uninterested people get curious.
Example: TopCare Land sellers putting “ONLY 5 PLOTS LEFT” even when 50 remain. People rush.
SOCIAL PROOF — “Everyone is doing it.” People fear being alone in their choices.
Think: Queues at the Super Metro boarding spots, influencers endorsing weird teas, testimonials on IG.
AUTHORITY — “I’m the expert. Do as I say.” Humans submit to perceived power.
A lab coat, title, or confident tone sells more than logic.
FRAMING — “This isn’t spending, it’s investing.” Change how a thing is perceived, and you change its value.
Example: Calling a gym “The Elite Men’s Forge” instead of “Fitness Center.”
FEAR OF LOSS — “You’ll regret not acting.” People hate loss more than they desire gain.
“Kama hukuchukua hii nyumba leo, utalilia kwa darkness.”
STATUS APPEAL — “People will admire you.” Deep down, people want to be envied.
Example: “Boss-level Apartment. Let your visitors feel it.”
IDENTITY ALIGNMENT — “This is for people like you.” Make the offer part of who they are, and they’ll defend it with their life.
Example: “You’re not a common peasant. Why use common solutions?”
Influence is Not Persuasion — It’s Possession
You don’t just convince. You take over the mind. You inject an idea so powerfully and subtly that it feels like their idea.
That’s real influence.
“Let the fool believe the war was his idea.” — Sun Tzu
The Tinder Analogy: Why Women Swipe Right
Sexy pic = Visual dominance (marketing)
Witty bio = Framing (branding)
Blue check or high followers = Authority + Social proof
“Last seen 3 hours ago” = Scarcity / urgency
Smooth opener = Sales
Every swipe is driven by psychological manipulation.
You just do the same in your scalable business.
The Currency of Influence: EMOTIONS
No one remembers logic. Everyone remembers how you made them feel.
Make them feel powerful — they buy.
Make them feel smart — they buy.
Make them feel part of something — they buy and stay loyal.
Your offer must touch a wound or feed a desire. If it does neither, it’s ignored.
For Example: Cults and Politicians
Cult leaders don’t explain. They command.
Politicians don’t convince. They activate identity.
“We the hustlers…”
“They don’t want us to win.”
“This is OUR moment.”
That’s not persuasion. That’s tribal hypnosis.
LOGIC IS WEAK STRATEGY IN MARKETING
Try telling someone:
“This blender has 9 speeds and 4 stainless steel blades.”
They’ll say: “Eh. Okay.”
But say:
“This is the same blender chefs use in 5-star hotels. Makes you feel like a boss in your own kitchen.”
“Never sell the product. Sell the transformation it brings.”
The pain it kills. The status it gives. The identity it builds.
CHAPTER 5: BRANDING — CARVING YOUR NAME INTO THE TRIBE’S MIND
“Morals are flexible. Memories are not. A brand is how the world remembers you — or fears you.”
What Is a Brand?
It’s not a logo. Not a color. Not a tagline. A brand is a memory. A feeling. A position in the tribe’s brain.
It answers this question instantly:
“When I think of a reliable Kenyan Rentals platform with zero scams, who comes to mind?”
That’s branding.
If they say your name without blinking, you own their mind.
Branding Is the New Religion
People worship brands like gods.
They wear the logos.
Defend them in arguments.
Pay more to belong.
Feel shame when switching sides.
“I’m an iPhone guy.” “That’s a Mercedes man.” “Doctor Kimbo is my Wiseman.”
They’re not buying the product. They’re buying identity. Belonging. Status. Emotion.
The Three Savage Laws of Branding
Be First or Be Different
If you’re not #1, be the craziest, weirdest, boldest.
“The fattest matumbo in town.”
“No rent deposits ever.”
Own One Word
Safe = Volvo
Luxury = Louis Vuitton
Cheap = Jumia
Easy = Renters Hub
Power = Doctor Kimbo.
If you don’t own a word, you don’t exist.
Design for Emotion, Not Taste
The look, sound, smell, and feel must trigger something animal.
“That logo looks cheap.”
“This page screams success.”
You’re not designing for art galleries. You’re designing for gut reactions.
Savage Example: How Nairobi Butcheries Brand Meat
One writes: “Fresh meat available.”
Another writes: “Warrior’s Cut — straight from the bull.”
Guess who sells more?
The one who names the experience, not the product.
We don’t remember the butcher. We remember “Warrior’s Cut.”
Branding Is Warfare. You’re Either Feared, Loved, or Ignored.
Some brands dominate through authority (e.g., Safaricom).
Others win through attitude (e.g., Njoki’s Eatery — “We’re rude but we’re fast”).
Some seduce with beauty and class (e.g., Serena Hotel).
But most brands?
They’re invisible. And the market punishes invisibility.
BUILD THE MYTH, NOT JUST THE MESSAGE
The best brands build legends around themselves.
“Started with zero capital.”
“Once got banned for being too honest.”
“This is what powerful men use.”
You know that hustler who started by selling chicken? I’ll tell you his name tomorrow.
The brand must feel like a movement.
You’re not just buying water. You’re drinking what the gods drink.
How Do You Know You’ve Built a Brand?
Strangers refer people to you by name.
People copy your style.
Customers defend your price without you explaining.
Competitors curse your name in silence.
That’s power.
Case Study: DoctorKimbo.com
Not just health advice.
Tribal. Raw. Dominant.
Name easy to remember. Tone impossible to ignore.
Stands out from the sterile noise of corporate blogs.
People either love it or hate it.
That’s branding. If no one hates you, no one remembers you.
Tribal Chief’s Rule of Branding:
“Build a name that strikes emotion. Be a villain, be a hero — just don’t be forgettable.”
CHAPTER 6: MARKETING STRATEGY — WAR MAPS FOR MIND INVASION
“In marketing, there’s no such thing as competition. There’s only strategy.”
The Battlefield of the Mind
Every product or service is fighting for attention — the most valuable resource on Earth. Attention leads to action, and action leads to sales.
Marketing strategy is your battle plan to gain, hold, and multiply that attention. And like any good war, you need a strategy, not just a gun.
The Psychology of a War Plan
Forget conventional plans like “sell more products.”
Your goal is to alter the mental battlefield.
Create a mental space: Your goal isn’t to just sell a product. Your goal is to rearrange how people think about that product or service.
Your enemies: All other brands and distractions.
Your weapon: The emotions, needs, and fears of your target market.
You don’t win by competing. You win by owning the mind of your audience. If you own their mind, you own their wallet.
The Three Phases of War
Phase 1: The Infiltration
Targeting the weak spots.
You must intrude on their current mindset, interrupting their habits and assumptions.
Example: You’re selling an upscale gym service, but people don’t want to pay more than a regular gym. How do you get in?
Infiltrate with a hook: “Pay for results. If you don’t lose 5kg in 30 days, you get your money back.”
Target their pain: “Stop wasting time with regular gyms where results are as likely as a miracle.”
You don’t fight their existing mindset; you disrupt it.
Phase 2: The Siege
Reinforce the new belief.
You don’t just land a blow and leave. You build trust.
Example:
Testimonial blitz: Real stories of success.
Authority endorsement: High-profile fitness influencers vouch for the results.
Consistency: Deliver the same message over and over in varied forms (social media posts, ads, email campaigns).
This is about repeated reinforcement. Don’t expect one ad to conquer. This is attrition warfare.
Phase 3: The Victory
Conquering the heart and wallet.
Once your audience believes in your offering, you activate them into buying.
This is when you deploy scarcity, urgency, and tribal identity.
Example:
“The Ultimate Transformation Package. Only 3 slots available this month!”
“Join the tribe of warriors. Our clients don’t just get fit; they become elite.”
The Battle for Attention — The Hook
How do you capture the attention of someone who has never heard of you?
The hook — an irresistible opening — is your weapon.
Shock them.
“Kenyan doctors are killing you with bad advice.”
“If you’re not making money online, you’re already broke.”
“If you love your life, stop looking for vacant houses on social media platforms.”
Shock value disorients the enemy and creates urgency for them to act.
It doesn’t just get attention; it forces them to listen.
Promise them a transformation.
“Get a six-pack in 4 weeks or get your money back.”
“Want to leave your 9-to-5? Start today for less than your lunch.”
This is high value wrapped in a quick promise.
Scarcity.
“Only 3 spots left for this exclusive course.”
“This discount ends in 48 hours.”
Make them fear loss. You’re not just selling a product; you’re offering them an opportunity they can’t afford to miss.
You are solving a perceived problem they have.
Creating Guerrilla Campaigns
The best strategy in marketing isn’t always about big ads or large budgets.
Sometimes, it’s about using unconventional, attention-grabbing tactics that invade the public’s subconscious.
Flash mobs: Imagine a group of fit men and women in your target city doing a spontaneous workout at a busy intersection, wearing your gym’s branded gear. Suddenly, everyone’s talking about your gym.
Controversy as a weapon: The truth doesn’t always work. Attack the norm to make people think, talk, and argue.
“Kenyan culture has been lying to you about health. Stop eating that carbs-heavy diet.”
Guerrilla marketing is brutal. It works because it shocks people out of their apathy.
The Art of the Follow-Up
Your first sale doesn’t end with the product. It begins there.
Marketing doesn’t stop after the transaction.
Build loyalty.
Follow-up like a hawk.
Remind them they’re part of an elite tribe.
Give them more of what they want.
For example:
Post-purchase email sequence: “Congrats on your purchase. Here’s how to use it to get maximum results.”
Engage with free value: Share tips and secrets that reinforce their purchase.
Offer exclusive upsells tailored to their needs.
Marketing multiplies once you have a loyal customer base. They return and bring others.
The Role of Emotion in Strategy
Marketing that doesn’t make people feel is useless.
Emotions are the battlefield. Feelings drive decisions.
Fear: “What if I don’t get this? What if it’s too late? What if I lose money?”
Desire: “Imagine what life would be like with this product.”
Pride: “Only the smartest people make this decision. This Tribe is only for the top 1%.”
If you’re not making people feel something primal — you’ve lost.
Savage Example: The Power of Viral Ads
Ever seen those viral ads where a brand turns a simple moment into something emotional?
One such ad: A Kenyan business gives out free shoes to the poor and films the emotional reactions.
They didn’t just sell shoes. They sold humanity, compassion, and status.
“This brand cares.”
“I want to be part of that.”
That’s emotional marketing at its peak.
Tribal Chief Rule of Marketing Strategy:
“If you’re not thinking 3 steps ahead and dominating their emotions, you’re already losing the game.”
CHAPTER 7: ADVANCED SALES TACTICS — TURNING THE KNIFE IN THEIR WALLET
“You don’t sell to people. You seduce them into spending.”
The Heart of Sales: Understanding Human Desire
Selling isn’t about “pushing” products; it’s about understanding the primal needs and desires of your customer and showing them how your product fulfills those needs.
Forget features. Forget the benefits.
People don’t care about your product.
They care about what your product will make them feel.
“This isn’t just a t-shirt. It’s your ticket to confidence.”
“This isn’t just a fitness plan. It’s your passport to the body that will label you a BEDROOM BEAST.”
The magic is in the transformation.
Sales is the art of selling that dream.
The Power of Anchoring — Setting the Stage for Higher Prices
Humans are extremely irrational when it comes to price.
They anchor their decisions based on a reference point. And guess what? You control that reference point.
For example, you want to sell a premium service.
Instead of offering the most expensive service as the first option, you introduce something ridiculously overpriced.
Then, you offer the one you want them to buy.
Example:
You want to sell a Ksh 50,000 service.
First, you introduce a Ksh 200,000 option.
The next option at Ksh 50,000 now feels like a steal.
The price drop creates a sense of value.
Can you imagine, you can even mention a very big number, unrelated to price (say the number of kilometers to the moon) and then state your price.
They will still think you have lowered the price.
That’s the power of anchoring. The customer feels like they’re getting a better deal than they would have otherwise.
Scarcity and Urgency: Making Them Act Right Now
Humans are wired to fear loss more than they desire gain.
That’s why scarcity and urgency are some of the most powerful sales tactics.
Scarcity: You sell fewer items than your competition, even though you could have more.
“Only 5 left in stock.”
“Limited time offer.”
Urgency: You create a sense of immediate action.
“This offer expires in 48 hours!”
“Flash sale, act now!”
These two tactics combine to make people fear losing out.
Fear of missing out (FOMO) pushes them to act before they think.
Works awesome even with people more powerful than you, say financiers or your superiors.
The Power of “No” — Reversing the Sale
Sometimes, you can close a sale by first making the customer say “no.”
Example:
Let’s say you’re selling a service. Instead of pushing for a “yes,” you ask questions designed to make them reject the offer,
but with strategic twists.
“Would you be interested in paying less for less value?”
“Would you like to waste time trying other services?”
“Are you satisfied with your current situation?”
The customer will almost always say no, which opens up a new conversation:
“Great, I see you’re not happy with where you are now. Here’s how we can fix that.”
This reverse psychology makes them feel like they are making the decision.
In reality, you’ve already set them up to buy.
Niccolo Machiavelli will be proud watching you (his student) outshine him.
The Art of the Close: Leading Them to the Final Decision
Closing isn’t just about asking them to buy. It’s about guiding them to inevitability. Here are the 4 types of closes:
The Assumptive Close You act as if the sale is a foregone conclusion.
“Great! I’ll get your order processed. When do you want delivery?”
The Urgency Close Play on the clock:
“This price is only available until midnight tonight. What’s your payment method?”
The Price/Value Close If price is the issue, go for value:
“I understand it seems like a big price now, but when you see the returns you’re going to get, it’s practically nothing.”
The Takeaway Close Make them feel like they’re losing out:
“Okay, I’ll take this off the table for now. If you change your mind, I can make sure you still get this deal, but I can’t promise it’ll last.”
Overcoming Objections — Turning Rejections Into Yeses
Objections aren’t rejections. They’re opportunities to prove your value.
When someone says “I’m not sure about this,” your goal is to dig deeper and uncover the true reason they’re hesitating.
How to respond to objections:
Acknowledge and empathize
“I understand how you feel. That’s a common concern.”
Reframe the objection
“What most people don’t realize is that by waiting, they lose out on the long-term benefits.”
Turn the objection into a benefit
“I hear you, but think about how you’ll feel once you’ve achieved that goal. This investment will get you there faster.”
Your goal is to reframe their concerns in a way that emphasizes the benefits of your product.
The Power of Exclusivity — Selling Membership, Not Products
Humans have a primal need to feel special, to belong to something exclusive.
You want to sell more? Start selling membership.
People want to feel like they’re part of a tribe, a select group.
That’s why exclusive clubs, loyalty programs, and “members-only” offers work so well.
Example:
“Join the VIP club for early access to our best deals.”
“This is the only chance to access our most premium services.”
If you position your product or service as something that’s exclusive, it becomes a desire, not a necessity.
Savage Example: How Big Brands Close Sales
Apple has mastered the art of closing sales through exclusivity.
They don’t just sell a phone. They sell membership to a lifestyle.
“You’re not just buying a phone. You’re joining the elite.”
The line to buy the latest iPhone isn’t a line to buy a product. It’s a rite of passage.
They create scarcity, urgency, and make the customer feel privileged to be a part of the brand.
Tribal Chief’s Rule of Sales:
“When you close a sale, don’t just ask for money. Ask for trust, loyalty, and membership. That’s what keeps them coming back.”
CHAPTER 8: DIRTY SECRETS OF SALES — TURNING COLD LEADS INTO RED-HOT BUYERS
“The real power in sales is in making people think they need you before they even realize it.”
The Power of Pre-suasion — Manipulating Before You Even Sell
Before you even pitch, you have to prime the customer’s brain.
This isn’t manipulation; this is the art of pre-suasion.
By setting the right environment or framing a conversation, you plant seeds in their mind that make them more likely to say yes.
OK! You are right, that this is outright manipulation. But it works perfectly.
Example:
When you’re about to present a product, don’t immediately jump into the features.
Instead, you ask questions that get the customer to think about what they desire most.
“Do you feel your current product is giving you the best value?”
“Have you ever wondered what it would be like to get more for less?”
This primes them to be open to your solution before they even know what it is.
The Art of Building a Funnel — Getting People to Enter Your Web
A sales funnel is a methodical journey from curiosity to commitment, but it’s all about nudging prospects closer and closer to saying yes.
Stage 1: Awareness
You need to first capture their attention.
This could be through an eye-catching ad, an attention-grabbing headline, or a piece of content that makes them curious.
“Are you making this common, fatal mistake in your business?”
“Why most people fail at investing in real estate (and how you can win)”
Stage 2: Interest
You’ve captured their attention, now make them interested. Offer a free resource, webinar, or something that gives them value upfront.
A free checklist, video, or consultation.
“Learn how we helped someone double their revenue in 3 months.”
Stage 3: Desire
Now, sell the transformation. Focus on what their life or business will look like after they buy from you.
Show them the better version of themselves they’ll become.
“Imagine waking up every day without stressing about your finances…”
“This isn’t just a product. It’s the gateway to your dream life.”
Stage 4: Action
Finally, make it easy to buy. This is where you use scarcity, urgency, and social proof to get them to commit.
“Only 3 left at this price!”
“Buy now and get exclusive bonuses for free!”
The Dark Art of Social Proof — Turning Their Doubt Into Desire
People trust people. Not you, not your pitch, not your product.
They trust others who have been through the same thing.
That’s why social proof is one of the most powerful tools in selling.
Examples of Social Proof:
Testimonials: “I used to struggle with X, but after using this, I’ve seen incredible results.”
Case Studies: Show how you helped someone achieve what your prospects want.
User Reviews: People trust reviews more than you. If you’ve got positive reviews, flaunt them.
Advanced Trick: If you don’t have social proof yet, create it artificially.
Start with one or two glowing reviews from friends or people you’ve helped, then leverage them.
The more you build, the more people will trust you.
The Lowball Offer — Making the First Step So Irresistible They Can’t Refuse
When a customer feels like they’re investing too much, they’re more likely to hold back.
So, give them a taste of the product or service for less.
“How about trying us out for 30 days, and if you don’t like it, we’ll give you your money back?”
The Lowball Offer is when you offer something small and seemingly insignificant but so irresistible that the buyer can’t resist.
Then, once they’ve said yes to this tiny commitment, you upsell them.
For example:
Offer a free consultation.
Give away a free sample or download.
Offer a mini-course at a low price.
Once they’re in, upsell them to the big ticket. You’ve already won their trust with the lowball.
Reciprocity — Get Them to Return the Favor Before You Ask for Anything
Reciprocity is a biological response.
Humans are conditioned to want to return a favor when something is given to them first.
In the world of sales, you can leverage this to get people to buy without asking them directly.
Give away something valuable for free. This could be information, resources, or services.
Example:
Free eBooks or exclusive access to a valuable training video.
Free trials or consultations.
Exclusive behind-the-scenes content.
Once you’ve provided something valuable to them, they’ll feel an unconscious desire to reciprocate.
At that point, it’s much easier to ask for the sale.
“By the way, if you want more of this, here’s how you can work with us.”
Anchoring — Setting a High Price So the Real Deal Feels Like a Steal
Remember, price is relative.
Your potential client doesn’t have an internal sense of what something should cost unless you show them.
For example, if you’re selling a Ksh 200,000 package, introduce a ridiculously expensive alternative first:
“We have a premium offer for Ksh 1 million, but here’s something for you at a fraction of the cost.”
Suddenly, that Ksh 200,000 package feels affordable. This tactic works because of anchoring.
This works beyond sales. How can you use it in parenting or in your marriage?
Time-limited Offers — Making It So Urgent They Can’t Think Twice
The power of time limits lies in the urgency it creates.
People are often paralyzed by the thought of making the wrong decision, but when you give them a time limit, they will act before they think too much.
Make your offers time-sensitive.
“Only today, you get this bonus!”
“This price expires in 24 hours. After that, it’s gone!”
Urgency pushes them to decide now, instead of putting it off until later.
The Golden Close — The Ultimate Moment of Selling
The Golden Close isn’t about asking for the sale. It’s about leading the prospect into the final moment where they feel compelled to buy.
This happens when you’ve mastered the relationship-building phase.
When they’re emotionally committed, this is the perfect time to close.
Example:
“I know you’re excited about the future. Let’s get started right now.”
“You’ve been thinking about this long enough. It’s time to take action.”
The key is timing. Wait until they’ve experienced the full emotional journey, then strike.
That’s when the sale becomes unstoppable.
Savage Example: How One Tactic Can Turn Cold Leads into Hot Buyers
Let’s take a page from Amazon.
They use Reciprocity and Urgency brilliantly.
Amazon gives you a free trial of Amazon Prime.
They give you access to exclusive deals and free shipping.
But here’s the catch: once you’re in, you start to feel like you’ve invested in something — and that makes it harder to quit.
They set the anchor high with the $119 annual fee, but once you’ve used Prime, you realize how much value you’ve gained.
You feel like you’re getting more than you paid for, so you keep renewing.
Tribal Chief’s Rule of Dirty Sales:
“The secret to closing sales is to get inside their head, plant your idea, and let them do the work for you. Make them want it more than they want their next breath.”
HOW TO MAKE THEM AN OFFER SO GOOD THAT THEY FEEL STUPID SAYING NO TO
The art of the irresistible offer — one of the most savage and effective tactics for closing sales with absolute certainty.
Create a No-Brainer Deal That Overdelivers
To make them feel stupid saying no, you have to give them so much value that it’s impossible for them to ignore.
Overdeliver in such a way that they can’t imagine passing up the opportunity.
Your offer should feel like they’re getting more than what they paid for — way more.
Bundle in extra value: If you’re selling a product or service, add bonuses that complement what they’re already buying.
Examples: If you’re selling a coaching package, throw in free consultations or access to exclusive content.
If you’re selling a physical product, offer a free accessory or extended warranty.
Create urgency: Scarcity is a powerful tool. Make it limited time, limited stock, or only available to a select few.
This pushes people to act because they fear missing out.
Make it risk-free: Give them a no-questions-asked money-back guarantee.
This removes all risk from their end. People are more likely to buy when they know they can get their money back if it doesn’t work out.
Example: Think of Apple’s strategy when they launched the iPhone: Not only was it an amazing product, but they bundled it with exclusive software, apps, and premium service (e.g., genius bar support).
They also limited the initial stock to create a sense of urgency. It became a must-have, and people lined up to get it.
Stack the Value (Make the Offer Irresistible)
Stacking the value is about presenting your offer in a way that highlights the difference between the price they’re paying and the total value they’ll receive.
This is where you can make them feel like they’re being stupid for hesitating.
Clearly itemize the value: Show them how much they would pay for everything individually and then combine it into a single low price.
This makes them see the offer as a steal.
Break down the benefits: Explain how each feature or bonus of your offer will solve their problems or enhance their lives.
Be specific about the benefits so they can’t ignore them.
Example: Let’s say you’re selling a fitness program. Don’t just list it as “get fit.” Break it down:
Personalized nutrition plan ($300 value).
3-month workout plan ($250 value).
Exclusive workout videos ($100 value).
Weekly coaching calls ($500 value).
All for just $199.
They now see the massive value stacked against the price, and turning it down would make them look like they’re passing up a golden opportunity.
Show Them the Loss of Not Acting Now
Another savage tactic is to highlight the cost of inaction.
When people don’t buy, they don’t just miss out on the deal — they miss out on what the future could look like if they don’t take action immediately.
Illustrate the consequences of staying stuck: How does their life stay the same if they don’t take advantage of your offer?
Will they be in debt longer? Will they stay unhealthy? Will they miss a major opportunity?
Leverage urgency with a deadline: Always throw in deadlines or limited availability.
People hate missing out on what they could have had, especially when it’s framed as something time-sensitive.
Example: If you’re selling a digital marketing course, say: “If you don’t act now, you’ll miss out on the chance to dominate the market before your competition does. The next time you try to do it yourself, it’ll take 10 times longer and cost 10 times more. This opportunity is limited — once it’s gone, it’s gone.”
Make It Easy to Say Yes (Simplify the Decision)
If the offer is too complicated, people will back off.
Make sure you have clear, direct call-to-actions and easy payment options. Reduce friction in every way possible.
Clear and simple: Make it as easy as possible for them to say yes.
Have a straightforward process for purchasing, with no hidden fees.
Multiple payment options: Offer payment plans, flexible methods, or one-click purchasing. The less effort they need to put into the process, the easier it is for them to say yes.
Example: Think of how Netflix offers a simple subscription model — easy sign-up, immediate access, and a free trial.
You get immediate value with no strings attached, making the decision effortless.
Provide Social Proof That Shows the Offer Works
People need to see proof that others have already made the decision to buy and been satisfied.
Social proof validates their choice and removes doubt.
Testimonials: Use real reviews from customers who’ve benefited from the offer.
Case studies: Show how other people (especially those like your prospects) have succeeded with your product or service.
Influencers: If you can, get influencers or industry experts to back your offer, and your audience will trust it even more.
Example: A consulting program might feature a testimonial from a successful client who says, “I made back my investment within two weeks thanks to this program,” along with before-and-after results.
This type of social proof makes the offer undeniable.
Only fools can say No.
Final Savage Strategy: The Power of the Ultimate Guarantee
To seal the deal and make it impossible for them to say no, offer an ironclad guarantee.
A 100% money-back guarantee, where they get their full payment back if they don’t get results.
No questions asked. This tells them you believe in your offer so much that you’ll take all the risk.
You’re giving them no reason not to buy.
Conclusion: To make an offer so good that they feel stupid saying no, you must:
Overdeliver and provide massive value.
Stack the value so the price feels like a steal.
Make the offer time-sensitive with clear consequences for inaction.
Remove friction and make the buying process as easy as possible.
Show them the offer works through social proof.
Offer a guarantee that makes it impossible to lose.
If you master the offer, you don’t need to chase customers — they’ll chase you.
Make them an offer they can’t refuse, and watch them beg you to let them buy.
CHAPTER 9: RETENTION — THE UNSEEN ENGINE THAT MAKES YOUR SALES MACHINE HUM
“The easiest customer to sell to is the one you’ve already sold to.”
The True Power of Retention — Keeping What You’ve Already Got
In the world of sales, we often get obsessed with the chase for new clients.
But the real power lies in retaining the ones you’ve already won over.
Retention is what ensures your business doesn’t just survive, but thrives.
Think about this:
It costs 5-7 times more to acquire a new customer than to retain an existing one.
Yet most businesses focus all their energy on new leads and ignore the goldmine sitting in their current database.
The truth is, your existing customers are your best source of referrals, repeat sales, and upgrades. That’s where the long-term profit lies.
Example:
Amazon, for instance, built its empire on retention. Amazon Prime isn’t just about free shipping. It’s a retention tool.
Once someone becomes a Prime member, the likelihood they’ll buy again skyrockets because they’ve already invested in the service.
Building an Irresistible Loyalty Program — Turning Customers into Lifers
Loyalty programs are about rewarding customers for choosing you again and again.
But it’s not just about handing out discounts or free stuff.
Loyalty is built on a systematic approach that makes your customers feel valued at every touchpoint.
Key Ingredients of a Powerful Loyalty Program:
Exclusivity: Make customers feel like they’re part of a special club. Offer them deals and products they can’t get anywhere else.
Recognition: Call them by name, acknowledge their history with your brand, and reward their consistency.
Experiences: Instead of just handing out discounts, offer experiential rewards that resonate deeply with their lifestyle.
Example:
Starbucks: Their Rewards Program is legendary.
Not only do you earn points for every purchase, but you also get free drinks, birthday rewards, and personalized offers.
This keeps customers coming back for that next “freebie,” making them loyal for life.
The Power of Customer Service — Turning Complaints Into Profits
If there’s one thing that can turn a good business into a great business, it’s exceptional customer service.
When things go wrong, most businesses hide or make excuses.
But those that embrace complaints and turn them into opportunities create lifelong fans.
The Formula:
Respond Fast: Don’t make your customers wait. Time is money. The faster you respond, the more they’ll feel valued.
Solve Problems, Don’t Defend: Don’t justify why things went wrong. Fix it immediately. Customers will forgive mistakes if they feel you genuinely care.
Go Beyond the Call of Duty: Surprise your customers with extra effort. Send them an unexpected gift, give them a follow-up call, or offer a personalized note.
Example:
Zappos: The online shoe retailer is famous for its customer service.
Zappos once allowed a customer to return a pair of shoes months after purchase because they wanted the customer to be happy.
This type of loyalty-building is rare and valuable.
Personalization — Treating Each Customer Like a VIP
Every customer wants to feel like they’re special.
And in the modern age of data, it’s easier than ever to personalize your relationship with them.
From automated emails to dynamic pricing, personalization can make your customers feel like you understand their specific needs and desires.
Techniques to Personalize Your Customer Experience:
Segment Your Customers: Don’t treat everyone the same. Group customers based on behavior, preferences, or purchase history and tailor your messages accordingly.
Use Their Data Wisely: The more data you collect, the more you can predict what a customer needs next. Personalized email marketing, retargeting ads, and customized offers are ways to capitalize on data.
Make It Relevant: Always ensure your offers are relevant to your customers’ buying habits or previous experiences with you. Tailor the conversation to what they care about.
Example:
Spotify: They use algorithms to personalize playlists for each user, which keeps customers engaged and loyal.
Their year-end “Wrapped” campaign is a genius example of personalized engagement, turning customers into brand ambassadors.
Upselling and Cross-selling — Making More Money From Your Current Customers
Upselling and cross-selling are two of the most powerful weapons in the retention arsenal.
If you’ve built trust and a relationship, your current customers are far more likely to spend more with you than someone new.
The Difference:
Upselling is when you offer a better version of what the customer already wants.
Cross-selling is when you offer them related products that complement their current purchase.
Example:
Apple: After you buy an iPhone, you’re almost immediately presented with accessories (like cases, AirPods, and chargers). They’ve mastered the art of cross-selling.
McDonald’s: The classic “Would you like fries with that?” is an example of upselling. It’s simple, but it’s effective.
The “Surprise and Delight” Strategy — Keeping Them Hooked With Unexpected Gifts
The element of surprise is a powerful emotional trigger.
When you give customers more than they expect, they feel appreciated.
This isn’t about giving them a freebie every time. It’s about offering them something special when they least expect it.
How to Use “Surprise and Delight”:
Unexpected Gifts: Send customers a gift or bonus they didn’t ask for.
This can be something like a handwritten note, a small freebie, or a personalized reward.
Early Access or Special Discounts: Make them feel like they’re part of the elite group by giving them early access to a new product or exclusive discounts.
Example:
Sephora: Their Beauty Insider Program gives customers surprise gifts during their birthday month, making them feel like VIPs. The surprise keeps them loyal.
Building a Community — Turning Customers into Advocates
The ultimate goal of retention is to turn customers into brand advocates. You don’t just want them to keep buying — you want them to sell your brand for you.
How to Create a Community:
Exclusive Groups: Create exclusive groups (like on Facebook or private forums) where customers can interact with you and each other.
Encourage Referrals: Reward customers for bringing in new clients. Offer them discounts or bonuses for referring people who convert.
Foster Engagement: Ask for feedback, encourage reviews, and create spaces for customers to share their experiences.
Example:
Tesla: Tesla has created an almost cult-like following. Their customers don’t just buy their cars; they evangelize for the brand. Tesla owners aren’t just customers — they’re advocates, often influencing others to make the same decision.
The Power of Follow-up — Keeping the Relationship Alive
Once you’ve made the sale, don’t just disappear.
Follow up to ensure they’re satisfied, address any issues, and most importantly, keep the relationship alive.
Customers who feel cared for will stay loyal and are more likely to return.
How to Follow-up:
Post-purchase Emails: Send a thank-you email and ask for feedback. Offer tips or guides on using their new purchase.
Check-in Calls: A personal touch can make all the difference. A simple check-in call can show them you care.
Offer Future Discounts: Let them know that as a valued customer, they will always get the best offers.
Conclusion: Retention is the Secret Sauce to Explosive Growth
Retention isn’t just a strategy. It’s the foundation of sustainable growth.
The easiest sale is the one to someone who already knows and trusts you.
So, focus on building relationships, personalizing experiences, and delivering value beyond the first transaction.
The result? Customers who will buy from you over and over again, making your brand unstoppable.
Tribal Chief’s Rule of Retention:
“The sale doesn’t end when the customer buys. That’s when the true game begins. Keep them coming back, and your revenue will follow.”
CHAPTER 10: BUILDING A SALES TEAM THAT WINS: The Blueprint for Unstoppable Success
“A team of individuals who win, together, is more powerful than any individual.”
Hire the Right People — The Foundation of a Winning Sales Team
Your sales team is only as strong as the individuals within it. You cannot simply hire anyone and expect them to succeed.
Hire people who fit your culture and who have the potential to thrive in your specific sales environment.
You need warriors who can sell, but also those who can adapt and grow.
Characteristics of the Right Salesperson:
Resilience: The ability to bounce back from rejection and keep pushing forward. Sales is full of no’s, but the winners are the ones who can keep going.
Curiosity: Top salespeople are naturally curious. They ask the right questions, understand their customers’ needs, and tailor their pitch accordingly.
Drive: You need people who are self-motivated, with a hunger for success. If your salespeople aren’t hungry for success, they won’t push hard enough to win.
Adaptability: The sales game changes fast. Winners can pivot their approach when the landscape shifts.
I will not talk about how the greatest trait is ability to COMMUNICATE EFFECTIVELY!
Example:
Salesforce has a strict hiring process. They look for self-starters with the right mindset.
They understand that attitude and work ethic will determine long-term success over technical skills alone.
Develop a Winning Sales Process — The Blueprint to Victory
A sales team without a defined process is like a group of people with no map on a journey.
They may be good at what they do, but they’re not optimized for efficiency or growth.
A sales process is essentially the roadmap that tells your team exactly what to do and how to do it.
This will standardize efforts across the board and provide consistency, regardless of the salesperson.
Key Elements of a Winning Sales Process:
Lead Generation: Define where your leads will come from and how they’ll be captured.
Qualification: Ensure your team qualifies leads correctly, understanding who is a real prospect and who isn’t.
Presentation: Your salespeople should have a set structure to pitch to prospects. No “winging it.”
Objection Handling: Equip your team with the tools and techniques to handle objections without crumbling.
Closing: Define exactly how a deal is closed, with clear steps to push it over the line.
Example:
HubSpot uses a structured sales process that includes lead scoring, an email sequence, and a follow-up cadence that’s proven to increase conversions and keep their team organized and focused.
Train Relentlessly — Sharpening the Tools of War
A well-trained team is a deadly weapon. If you want to build a team that wins consistently, you need to invest in their development.
Salespeople who are constantly learning and improving are far more successful than those who rely on outdated methods.
Sales Training Areas to Focus On:
Product Knowledge: Your team needs to understand the product inside and out.
They should be able to answer any question and highlight key benefits.
Market Understanding: Train your team on the industry, competitors, and customers’ pain points.
Sales Techniques: Equip your salespeople with advanced closing techniques, like the assumptive close, spike the pain, and takeaway close.
Emotional Intelligence (EQ): Teach your team how to read and manage emotions — both their own and the prospects’.
This is key to building rapport and handling objections.
Adaptability: Teach them to read the room and adjust their strategy accordingly. Sometimes, hard selling doesn’t work, and they need to switch to consultative selling.
Example:
Zappos is famous for its extensive training program. Every employee, including customer service representatives, undergoes 4 weeks of training to understand the company’s philosophy and culture. They believe it’s the foundation of their sales success.
Create a Culture of Competition and Motivation — The Fire to Keep Them Moving
To get the most out of your sales team, you need to ignite healthy competition.
You want each salesperson to strive for excellence, and competition is the fuel that drives them forward.
But motivation doesn’t just come from external rewards; it’s also internal.
Motivational Strategies for Your Sales Team:
Commission and Incentives: Pay your team well. Top salespeople should be rewarded handsomely for hitting goals.
Make the rewards big enough to entice them.
Contests and Leaderboards: Have monthly or weekly contests that foster competition. Display a leaderboard that shows who’s winning.
Public Recognition: Celebrate wins publicly. Everyone loves to be recognized in front of their peers.
Personal Development: Support their growth outside of the company. Invest in their skills — and they’ll repay you with loyalty and success.
Example:
Oracle has a powerful commission structure and regularly recognizes their top performers at company events. Salespeople are given both public recognition and material rewards, creating an atmosphere of friendly competition.
Leverage Technology and Tools — Don’t Compete, Dominate
You can’t expect your sales team to perform like champions without the right tools.
Sales technology can take the guesswork out of the process and enable your team to work smarter, not harder.
Key Tools for Sales Success:
Customer Relationship Management (CRM): Use a tool like Salesforce or HubSpot to track customer interactions, manage leads, and streamline communication.
Email Automation: Automate your outreach with tools like Mailchimp or ActiveCampaign.
Sales Intelligence: Platforms like LinkedIn Sales Navigator or ZoomInfo help your team find and qualify leads more efficiently.
Data Analytics: Use platforms like Google Analytics or Power BI to track sales metrics and understand where improvements need to be made.
Example:
Salesforce’s platform enables sales teams to manage leads, track performance, and collaborate in real-time, allowing maximum efficiency. They automate follow-ups, reminders, and provide insights, ensuring your team works with laser focus.
The Art of Team Leadership — Commanding with Power and Authority
Great sales teams are led by great leaders.
You need to establish authority and create a vision that your salespeople can rally behind.
But being a leader in sales isn’t just about setting goals and giving orders.
It’s about understanding your team, empowering them, and being able to inspire them to deliver their best work.
Key Traits A Sales team Leader Must Have:
Empathy: Know what makes each team member tick. Treat them as individuals, not cogs in the machine.
Accountability: Set clear expectations and hold your team accountable. Don’t micromanage, but don’t let them slack off either.
Coaching: Good leaders don’t just direct. They coach. Help your team develop and improve every day.
Visionary: Give your team a purpose. Help them understand the bigger picture. People perform better when they know what they’re working toward.
Example:
Tony Robbins has one of the most powerful sales teams in the world. He leads with a vision that inspires his team to work with passion and dedication. His coaching methods ensure his team continuously pushes past their limits.
To conclude on this chapter, I will emphasize:
Building a sales team that wins isn’t about hiring the most aggressive people or throwing incentives at them.
It’s about choosing the right people, providing them with a clear and efficient sales process, training them relentlessly, and maintaining a culture of competition and motivation.
Technology will help streamline your efforts, and the right leadership will guide them toward success.
Remember, a great team doesn’t happen overnight. It’s built with the right ingredients — strategy, training, motivation, and leadership.
Once you get this right, your team will win every time, consistently producing results that push your business to the top.
Tribal Chief’s Rule of Sales Teams:
“A sales team without a winning mindset is like a wolf pack without a leader. Lead your team with clarity, power, and purpose — and they will bring in the spoils.”
CHAPTER 11: Savage Tips to Winning, Beating the Competition, and Creating a Near Monopoly
How to Dominate Your Market, Be Worshipped by Customers, and Make More Money Than You Can Ever Spend
Crush the Competition with Ruthless Focus
The market isn’t a friendly place; it’s a battlefield. If you’re not outworking and outsmarting your competition, they’re out there plotting your downfall.
Focus is your most powerful weapon.
Do not diversify your efforts; pick a niche and dominate it so hard that competitors can only watch you from the sidelines.
Eliminate Distractions: You don’t need to be a jack-of-all-trades. Be the master of one thing. Pick your lane and own it.
Out-innovate: Innovation isn’t just about technology; it’s about doing things better than anyone else.
You should be moving faster, thinking bigger, and disrupting where your competitors play it safe.
Example:
Apple didn’t try to be everything for everyone. They focused on sleek, simple products that blew their competitors out of the water.
They controlled their niche: high-end, stylish tech. Look at them now.
Create a Near-Monopoly by Owning the Mindspace of Your Market
A monopoly isn’t about owning every competitor in the market — it’s about owning the mindspace.
Be the first brand that comes to mind when someone thinks of a solution.
When you reach this point, your competitors can only hope to survive, while you dominate.
Dominate Branding: Your brand needs to become synonymous with the solution.
When people think of the problem you solve, they should think of you first and only you.
Create an emotional connection that turns your brand into a religion.
Create Barriers to Entry: Lock down your market by making it difficult for others to replicate your success.
This can be through innovation, patents, superior customer service, or by building a cult-like community around your product.
Example:
Amazon created a monopoly by being the go-to platform for nearly anything and everything. They became synonymous with convenience. They locked in customers through Prime and crushed competitors with a near-unbeatable supply chain.
Be Worshipped by Customers — The Power of Obsession
To be worshipped by your customers, you need to make them obsessed with you.
They should feel emotionally invested in your brand, believe in it, and be your biggest advocates.
Your product isn’t just something they use — it’s something they can’t live without.
Exceptional Customer Experience: Over-deliver on everything. From the first interaction to post-sale support, make them feel like royalty.
A customer who feels valued will become a lifelong advocate.
Give Them What They Didn’t Know They Needed: Anticipate their desires. If you can anticipate and deliver what they need before they even know it, you’ll have them on lock.
Example:
Tesla fans are obsessed with the brand. Why? Elon Musk made their customers feel like they’re part of an exclusive, future-forward revolution. Tesla isn’t just a car; it’s a movement. They worship the brand because it represents a higher cause.
Outwork Everyone — The Power of Relentless Execution
To dominate, you must be willing to outwork everyone, including your competitors, your employees, and even your customers.
Work like a machine, with intensity and focus.
Time is your most limited resource, and the more you pack into it, the more you gain.
Be Obsessively Productive: Cut out the distractions.
Your calendar should be packed with only the most productive tasks.
Work 60, 80, or even 100 hours a week if necessary.
(We have a Topic on having high energy to work 16+ hours daily for 70 decades).
Have a Ruthless Pursuit of Excellence:
There’s no room for mediocrity. Every detail matters, and every decision is a chance to win.
Stay one step ahead of everyone else, and don’t rest until you own your market.
Example:
Grant Cardone, with his 10X rule, advocates for extreme effort. His business empire grew because he was willing to outwork everyone. From social media to his sales tactics, he took massive action — and it paid off.
Exploit Marketing and Sales Funnels to the Maximum
Most businesses just scratch the surface of what’s possible in marketing and sales.
Funnels are where you create a seamless flow from prospect to loyal customer.
Use a combination of scarcity, social proof, and emotional triggers to drive customers through your funnel.
Leverage Urgency: Use time-limited offers, limited stock, or exclusive deals to create urgency. People buy more when they feel they might miss out.
Build an Automated Sales Machine: Implement automated systems for lead generation, follow-ups, and nurturing.
Every sales cycle should run like a well-oiled machine that can scale without your direct involvement.
Increase Average Lifetime Value: Offer upsells, cross-sells, and subscriptions to increase the value you get from every customer. Keep them coming back, spending more each time.
Example:
ClickFunnels built a near-monopoly in the funnel-building space by using their own funnel to sell their product. Their webinars, automated sales processes, and upsells created an irresistible buying experience.
Control the Narrative and Make Your Brand Indispensable
In a world where information spreads faster than ever, control the narrative around your brand.
Craft your story, tell it consistently, and position your brand as irreplaceable. Make your customers believe they need you to survive.
Build a story around your product or service that they can’t live without.
Position Yourself as the Authority: Become the go-to expert in your industry. Write books, give speeches, and own your field.
Create a Movement: Make your customers feel like they are part of something bigger than themselves.
A movement that isn’t just about the product, but about a shared vision.
Example:
Nike has created a movement. They don’t just sell shoes — they sell the idea of greatness, perseverance, and winning.
They control the narrative by associating their brand with world-class athletes and pushing the message of never giving up.
Make Money Faster Than You Can Spend It
Monetize every opportunity you come across, and leverage your resources to make more money with less effort.
Build multiple streams of income, maximize efficiency, and ensure constant cash flow.
Find Multiple Revenue Streams: Create upsells, subscriptions, and secondary services that ensure money comes in even when your core offering is not being directly purchased.
Cut the Fat: Don’t waste time on things that don’t produce revenue. Keep your operation lean and mean, focusing all resources on what generates cash.
Example:
Disney makes money not only from movies but also from theme parks, merchandise, streaming, and licensing deals. They’ve created a system where their intellectual property constantly makes money.
The Savage Challenge: Leave Your Mark on the World
At the end of the day, it’s not about just making money.
It’s about dominating your industry so thoroughly that you create a legacy.
A legacy that’s impossible to erase, that your competitors will never be able to replicate, and that your customers will remember for decades.
If you follow these savage principles, you don’t just play the game — you reshape it. You become the game.
Tribal Chief Rule of Business Domination:
“Play the game like there’s no tomorrow. Do whatever it takes, even if it’s ruthless, because winning is the only thing that matters.”
Now, are you ready to become an untouchable force, or do you still want to play nice?
