Most men write to express themselves.
The powerful man writes to bend reality. He doesn’t write to “share”. He writes to conquer minds, plant ideas, and extract results.
Whether you’re selling a product, pitching a business, texting a woman, or crafting a movement— Your words are either weapons or whimpers.
Weak men write to be liked. Strong men write to get what they want. This is not your soft, schoolboy “creative writing” class. This is WAR. Every sentence you write must either stab, seduce, or sell. If your message doesn’t trigger emotion, it’s trash.
If it doesn’t move the reader to act, it’s masturbation. In this lesson, I’ll teach you how to write like a killer.
How to hit your target’s brain, balls, or wallet—hard.
How to create impossible-to-ignore hooks
How to inject psychological triggers like lust, fear, and greed
How to use rhythm, aggression, and tension to make your copy addictive
How to weaponize truth in a world full of lies
And why simplicity is more deadly than sophistication
When you’re done with this, you’ll no longer write like a beggar.
You’ll write like a warlord.
Now sharpen your mind.
Let’s begin.
Principle #1: The Hook is Everything — If You Can’t Grab Attention, You’re Already Dead
In war, the first bullet must hit. In copywriting, your first line is that bullet.
If your opening doesn’t slap the reader’s brain awake, they scroll, they yawn, they click away — and you lose.
You’re not writing for fans.
You’re fighting for seconds of attention in a world flooded with noise.
So your hook must provoke. It must punch, poke, or promise.
Here’s the truth: People don’t read boring.
They read what makes them feel something — lust, anger, curiosity, greed, fear, pride.
Boring = invisible. Provocative = powerful.
Examples of deadly hooks:
“Your girlfriend is fantasizing about someone else. Here’s why.”
“If you’re still broke in 2025, you’re the problem.”
“God didn’t make you weak — but your mother did.”
“This $1 secret raised my testosterone more than any supplement.”
“Nice guys are for church pews and funerals. Not power.”
Don’t ask for attention. Grab it by the throat.
Test yourself: If your first line doesn’t make someone stop scrolling, start over.
No mercy. No fluff. Only impact.
Principle #2: Emotion Before Logic — Make Them Feel, Then Make Them Buy
Humans are not rational creatures. They’re emotional animals who pretend to be logical.
You don’t win minds by showing charts. You win minds by setting hearts on fire.
The biggest mistake weak men make in persuasion?
They explain too much. They talk like teachers.
They write like manuals. And nobody gives a damn.
Here’s the brutal truth: People don’t care about your product. They care about how it makes them feel.
Fear. Lust. Pride. Greed. Anger. Envy.
These are the TRUE decision-makers. Logic is just the secretary that signs the paperwork after emotion made the call.
Your job is to trigger the emotion FIRST. Then give them just enough logic to justify what they already feel.
Let’s compare:
Weak Copy:
“This course will teach you 10 ways to increase your income.”
Killer Copy:
“You’re 35, broke, and still asking for airtime. This course will make sure you never beg again.”
See the difference? One is a statement.
The other is a mirror — and it hurts.
That pain? That’s emotional leverage. Use it.
Use words to twist the knife of their current failure. Then offer relief. That’s your product, your offer, your solution.
Emotion makes them beg. Logic makes them justify why they begged.
Emotion before logic. Always.
Principle #3: Write Like You’ve Got a Gun to Your Head — Every Word Must Earn Its Life
Weak men write to fill space. Powerful men write like every word costs blood.
Imagine this: There’s a pistol to your temple.
You’re told, “If the next sentence you write doesn’t keep me reading… you die.”
That’s how you write killer copy.
No fillers. No fluff. No academic garbage.
No “I hope this finds you well” bullshit.
Every sentence must either:
Pull the reader deeper
Stoke more emotion
Paint a clearer picture
Build irresistible desire
Or slap them hard enough to keep them locked in
Anything else? Delete it.
Copy is not a novel. It’s not literature. It’s not polite.
It’s war. It’s seduction. It’s a street fight for attention.
Use short sentences.
Strong verbs.
Words that punch in the gut.
Words that feel alive when read aloud.
You are not here to impress.
You are here to possess their attention.
To infect their brain.
To own their next move.
Read your copy like a hitman reading your death sentence.
If a line is weak? Shoot it.
No word lives unless it sells.
Principle #4: Copywriting Is Mind Control — Plant Desires They Didn’t Know They Had
You don’t sell a product. You install a craving.
The most dangerous copywriters don’t convince you to want something.
They make you feel like you’ve always wanted it — you were just too blind, too broke, or too brainwashed to realize.
You create a hole in their soul… and then you offer your product as the only thing that can fill it.
That’s mind control.
Understand this: Most people are lost, numb, and unsure what they want. You must tell them.
You must hijack their mental GPS
and make their brain scream: “I NEED THIS. RIGHT NOW.”
Let’s say you’re selling a testosterone course.
Weak Copy:
“This course will help you improve hormone levels.”
Killer Copy:
“You think she left you because she’s a slut? No. She left you because your T-levels were so low, your balls forgot how to lead. This course gives you your fire back. She’ll feel it from across the room.”
That’s planting a desire. That’s rewriting his mental script.
Use visuals.
Use visceral language.
Speak to their primal brain — the caveman, not the accountant.
Make them see the future.
Feel the pain of missing out.
Taste the pleasure of what’s coming if they act.
Hate their current self just enough to want rebirth.
You’re not writing for “conversion.”
You’re performing psychological surgery.
And the scalpel is your pen.
Principle #5: Rhythm Is Power — Your Sentences Must Breathe Like a Predator
You don’t just write words. You control the pace of how your reader absorbs them.
Imagine this:
A lion doesn’t pounce randomly.
It stalks.
It moves with purpose.
Every step is calculated.
The hunt becomes a rhythm — steady, deliberate, explosive.
Your copy should move with the same precision.
Your sentences should feel like the beat of a drum —
leading the reader’s mind from one thought to the next,
making them lean in, then drop the hammer.
Short, sharp sentences cut through the fog.
Longer ones slow them down, build tension, and deliver the blow.
Look at how it works:
Fast-paced copy:
Keeps them hooked, on edge.
Forces their brain to stay active.
Builds urgency.
“You need this. Now. This will change everything.”
Slow-paced copy:
Builds anticipation.
Draws them deeper into your world.
Lets them imagine what happens next.
“Imagine… waking up tomorrow, knowing you have everything under control.”
Switch between the two like a predator circling its prey.
Fast. Slow. Fast. Slow.
This pace? It makes your reader feel something.
It makes them anticipate.
It makes them want.
Your copy isn’t just a message. It’s a weapon, built to attack the reader’s subconscious and trigger action.
You want them to act on impulse?
Make them feel the rhythm of urgency.
Make them feel the rhythm of their own desire.
If your copy doesn’t flow like a predator hunting — you’ve failed.
Now you’ve learned how to control the pace…
But let’s turn up the heat.
Principle #6: Social Proof Is A Weapon — Use It to Leverage Their Weakness
There’s a secret to persuasion that every weak man misses: People don’t trust themselves. They trust the pack.
When someone buys, follows, or listens — they’re not just choosing what’s best for them. They’re choosing what everyone else is choosing.
Why?
Because humans are tribal animals.
They need validation.
They need proof they’re not alone.
They need to feel that everyone else is doing the same thing — and that’s why they should too.
This is where social proof becomes your weapon.
You’re not selling an idea to someone alone.
You’re selling an idea that has already been endorsed by the crowd.
If the crowd agrees, then it must be right.
Right?
And you can manipulate that.
Use testimonials, reviews, and case studies.
Use the numbers.
Use the famous names.
Use the flock of sheep who have already followed.
Powerful Copy:
“Over 1,000 men have already taken the course — and transformed their lives.
This is the only system trusted by top performers across industries.”
Weak Copy:
“We’ve had some positive feedback on our course. Some people say it’s helpful.”
See the difference?
One makes them feel left out. The other makes them feel secure. People don’t want to be the only one who hasn’t joined in.
They don’t want to miss the boat.
Your copy must make them feel like they’re behind.
It must make them feel the peer pressure of success.
You can’t just tell them your product works.
You have to make them feel like everyone else is already ahead of them, and if they don’t act now, they’ll fall further behind.
The herd is a powerful thing. Use it.
Principle #7: Scarcity and Urgency — Make Them Buy Before They Think
Here’s a brutal truth: Humans are procrastinators.
They’ll talk themselves out of anything that doesn’t seem urgent. They’ll wait for “tomorrow” to act.
But the problem is, tomorrow never comes.
You can’t let them think.
You need to force action now. You need to create urgency. You need to make them feel the scarcity of the moment.
Scarcity is not a tactic. It’s a primal trigger.
When something is limited, it becomes valuable. When something is urgent, it demands action.
If your offer doesn’t have a deadline, if they can think, “I’ll buy it whenever”, you’re dead in the water.
The best way to do this? Give them a reason to act now. Here’s how you create a real sense of urgency:
- Time Scarcity:
“Only 10 spots left.”
“Offer ends in 24 hours.”
“This deal disappears at midnight.”
When the clock’s ticking, decisions get faster.
The mind goes into panic mode.
The impulse to secure the deal NOW overrides the thinking mind.
That’s when you capture them.
- Quantity Scarcity:
“We’ve already sold 50 of these, and there’s only 5 left.”
“Last 3 copies available. Grab one or regret it.”
People hate missing out. It triggers fear of loss, which is a stronger motivator than greed.
- Bonus Scarcity:
“Sign up now and get this free bonus — only for the next 100 people!”
Add value, but make it time-limited or quantity-limited.
Scarcity is a psychological weapon.
You’re not offering them a product anymore. You’re offering them a shot at the last seat on the rocket.
Your copy should echo this scarcity.
Example of Killer Copy:
“Tick-tock, brother. The clock is running out on your chance to become who you were meant to be. This is the last opportunity to get in at this price. When the timer hits zero, the doors close. Only 5 spots remain.
Are you really going to let this pass? Or are you finally going to claim what’s yours?”
Now, they’re moving.
They’re acting before they overthink.
No time to waste.
Principle #8: The Power of the CTA — Make the End of Your Copy Impossible to Resist
You’ve pulled them in.
You’ve hooked their emotions.
You’ve given them urgency.
You’ve built the desire.
But now…
Now you need to make them act.
The final step.
The climax.
The irresistible call to action.
This is where most copy fails.
They build the tension… but they don’t close the deal.
They don’t make the reader take action.
Your Call to Action (CTA) is not a suggestion. It’s a demand.
You’re not asking them to think about it.
You’re telling them to do it. Right now.
Your CTA must be:
Clear: No ambiguity.
Direct: It should be the next logical step.
Compelling: It should make them feel like failure is not an option.
Examples:
Weak CTA:
“Click here to learn more.”
Killer CTA:
“Get off your ass. Click here and take what’s yours now before someone else does.”
Weak CTA:
“Sign up for the course today.”
Killer CTA:
“Stop making excuses. Secure your spot before it’s too late. This is your last chance.”
The key is to make them feel the consequence of NOT taking action.
You’ve created the desire, now lock it in.
Use powerful action words:
Claim
Take
Start
Unlock
Grab
Secure
Dominate
Join
Own
Get
Master
These words are direct orders.
Your CTA must have that authoritative tone.
It’s not about being polite. It’s about leading them to the edge and making them jump.
Remember: You’ve just built the desire. You’ve made them feel the urgency. Now, make sure they pull the trigger.
And there you have it. From planting desire to building urgency, controlling pace to dominating the final action.
This is how you turn words into weapons.
Your copy is now a force of nature.
And if you use these principles correctly, you’ll never just persuade anyone again. You’ll make them move.
Now get out there and start using this power to make men act. To make them change. To make them win.
Principle #9: The Dark Art of Emotional Manipulation — Use Their Weaknesses to Your Advantage
Welcome to the underworld of persuasion.
You’ve learned the tactics.
Now, let’s go deeper.
Men are slaves to their emotions.
They don’t even know it.
Their decisions aren’t based on logic.
They’re driven by fear, greed, desire, envy, and pride.
And this is your power.
You can exploit these emotions.
You can tap into the darkest corners of the human psyche and control them.
Step 1: Understand Their Emotional Weaknesses
There are seven deadly sins.
They rule every man’s life — and most won’t even admit it.
Here’s how you use them:
- Lust:
Men crave sex. They crave admiration.
They’ll do anything to feel desired.
So, use sexual desire as leverage.
“This is what all the top men are doing. Do you want to be left behind?”
- Gluttony:
Men want more. More food. More power.
They’ll never be satisfied, and you can exploit that.
Offer them the next level.
“You’ve been playing small. But now? Now you have the chance to take it all.”
- Greed:
Everyone wants more money. More status.
If you offer a chance to level up, they’ll take it — or regret it.
“This is the opportunity most men will miss. If you don’t act now, you’ll be left begging for scraps.”
- Sloth:
Men are lazy, and they know it.
They hate being reminded of their laziness, but they’ll still follow the path of least resistance.
Offer them the shortcut.
Make it easy to act.
“The effort it takes to change your life? Less than you think. Just click this and change everything.”
- Wrath:
Men are angry. They feel they’re being held down, oppressed, manipulated.
Channel that rage into action.
Fuel their anger and direct it at something powerful.
“The system is stacked against you. But you can break it. You can crush it.”
- Envy:
Men want what other men have.
They want the wealth. The power. The women.
Make them feel that envy — and show them how to take it.
“Look at all these men who’ve succeeded. What’s holding you back? Don’t let them beat you.”
- Pride:
Men are proud. They don’t want to be seen as weak or inferior.
Use their pride to make them want to be better.
You’re not selling them a product — you’re offering them a chance to prove themselves superior.
“Real men don’t settle. They conquer. Are you ready to prove you’re one of them?”
Step 2: Mirror Their Own Desires Back at Them
They don’t know what they want.
But you do.
You know exactly what they’re craving, and you know how to feed it.
Your job is to mirror their deepest desires and show them that your offer is the key to unlocking it.
When they see your offer, they’ll think it’s their idea.
Here’s the trick:
Mirror their fears and longings.
Make them believe this is their only chance.
Step 3: Make the Decision Feel Inevitable
Once you’ve stirred their emotions, you need to make the decision to act feel inevitable.
You want them to believe they can’t afford to pass up your offer.
Create the illusion that the decision is already made.
Make them feel like they can’t escape this outcome.
Step 4: Manipulate the Pain of Inaction
Pain drives action.
Make them feel the pain of missing out, the pain of staying stuck, the pain of regret.
“If you don’t act now, how will you look at yourself in the mirror tomorrow?”
“One month from now, will you still be stuck in the same miserable life, wondering why everyone else is ahead?”
The key here is making them fear the pain of inaction more than the effort of action.
You don’t just want to sell.
You want to dominate their emotions.
You want to manipulate their weaknesses until they have no choice but to follow you.
You’re not just persuading them.
You’re breaking them down and rebuilding them.
You’re creating a hunger that they’ll never escape from.
And that, my friend, is how you write copy that controls the minds of men.
Write a sales copy for your product or service and share it with Doctor Kimbo.
